Tuesday, March 19, 2013

Blogger Interviews: Sponsorship

Tieka from Selective Potential

"I started accepting sponsors when my blog was about 6 months old! I felt like I had defined my content well enough to start taking on sponsors I felt fit with my voice, style and aesthetic. I reached out to a few of my favorite companies - ModCloth and Ruche. I was ecstatic when I was able to start working with them. Once I felt confident in working with a few favorites, I started opening up my blog to anyone. I started my rates out super cheap - like $20 a month for a large featured ad. I built up some amazing relationships this way and was able to increase my prices over the next few months/years to reflect my increase in traffic and readership.

Now I don't reach out to anyone. I still work with long-time sponsors on affiliate programs, I offer sponsorship ads, giveaway dates, text links and other affiliate/reward programs. It's all a learning process. I'd just say stay true to yourself and only work with sponsors whom you feel reflect you and your blog!"

Julie of Orchid Grey

I began accepting sponsorships on my blog after about ten months of blogging. Sponsorship was something that I was certainly aware of, but had never seriously considered for my blog, mostly because I found it intimidating and because I was so new to blogging. After hosting a few giveaways with Etsy sellers, I was approached by a company- one that I had adored for a long time- for a special feature on their blog. After our initial partnership, this company very generously offered to sponsor me, and from there I very slowly dipped my toes into the world of blog/brand/shop partnerships. Shortly after that, I worked with a good friend, who is also a graphic designer, to customize my blog layout and calculate ad sizes and rates.

Rather than approach businesses directly, I field partnership requests as they come. Depending on the month, and what my workload and personal life look like, I'll sometimes post a banner stating that I have spaces available, but if I know I'll be busy, or want to keep things quiet, I'll just wait and see what happens. Sometimes the roster is full, and sometimes its not. I have worked with a variety of businesses, from Etsy sellers to small businesses in a number of capacities. I enjoy building relationships with those I choose to work with, and have even had the chance to get to know some of the people behind the businesses personally.

 Toni at The Love Hanger

"Finding brands to sponsor your blog is a great way to turn a hobby into a small business. Most of my affiliates and banners on my blog are from brands contacting me or through Google's Affiliate Network. Before accepting sponsorship, I put together my media kit. A media kit is a collection of your blog statistics, identifying your niche, and setting parameters for who you want to partner with and your defined expectations within those partnerships.

Brands and sponsors want to see that you are posting frequently, that you are involved with social media, and that you have a blog that is presentable and clean. It will be exciting when offers to partner start coming in, but remember to stay true to the brand you've made for your blog and always, ALWAYS make sure you are getting what you deserve. Partnering with a sponsor is a way for you to do them a favor. So make sure that all expectations and compensation are clearly defined. And remember that it is always okay to decline. It is your blog!"


  1. This is great information! I'm pretty new to blogging and since sponsorship is definitely something I'm interested in, this is super helpful. Thanks so much for posting this!

    xox Sammi

  2. what an enlightening series :) x

  3. Thank you for introducing me to some new bloggers!

  4. This turned out to be a great post! I'm glad I was able to give my input and thank you so much for thinking of me, Megan! Good luck with your partnerships and sponsors! <3